Diane Lane, award-winning actress, appeared on NBC’s Today Show this morning and had her hair cut off on live television in the official launch of the Pantene Beautiful Lengths campaign. At the same time, 50 women volunteers across the country are having eight inches of their hair cut in a hair donation that will go to making no-cost wigs for women who have lost their hair during chemotherapy cancer treatment. The campaign is hoping to inspire women and men to make a gift of their healthy hair extensions, cutting it to create wigs for women in need.
In addition, Pantene will launch the program with a $1 million donation to the Women’s Cancer Research Fund for cancer research. “This simple act of cutting my hair is going to make a profound difference to a woman who is fighting to regain both her health and sense of self,” Lane said. “My dream is that every woman who hears about Pantene Beautiful Lengths will become inspired to grow her hair and donate a natural resource that only she can give.” You can watch pre-show outtakes of the broadcast, as well as the Hope Pass it On video at Pantene Beautiful Lengths website. So far, no video has been posted of this mornings show.
We’ve all grown familiar with October’s Pink fashion trend. It’s supported by big business everywhere, not just in the beauty industry. As highlighted in the blogher.com article, “Companies around the world like Fuji Film, Visa, Yankee Candle and even the makers of M&M’s urge consumers to “think pink,” when making their purchases – especially in October!” Regardless of where you stand on the issue of commercial gain in behalf of raising awareness (Campbells soup revenue’s supposedly double in October) Nail Pro Magazine‘s October article examines what role the beauty industry is in a position to play, and whether or not they’ll do it right. Here’s a clip from the article:
According to the American Cancer Society, one person dies of breast cancer every 14 minutes. That’s about as long as it will take you to read this article. Worth the read? We think so. And manywigs for cancer patients are appeared.
The professional beauty industry is in a position of power. We are an industry made up of mostly women and service mostly women. We have the power to affect positive change, especially when it comes to women’s health issues. The American Cancer Society reports that in 2005, an estimated 211,240 new cases of invasive breast cancer were diagnosed among women. It’s possible these women are your friends, your clients, your co-workers and your family members. Find out what others in the industry are doing to support the cause and what you can do to help raise awareness.